5. How did you attract/address your audience?

Our target audience is teenagers both boys and girls, aged 15-17, and our secondary audience is adults both women and men. As you can see from the annotations within the YouTube clip of our final production, we attracted and addressed our audience in many ways that would apply to them. Using a well known production company automatically attracts the audience as it is something that they would be familiar with, but also using a small production company 'scorpion products' introduces another audience, independent films play a big part in the film industry and many people enjoy independent films, the fact that a small production company is used may encourage more audience members to go and see the film as they enjoy independent films. Because the titles are original and creative this would attract the independent film lovers also, the fact that the titles are homemade and raw show to the audience that a lot of time has been spent making the film on a low budget which some audience members will enjoy. The narrative was a very important part in our film. The fact that you can never see one of the protagonists faces throughout the whole opening, builds up enigma straight away which draws in both the target audience of teenagers and the secondary audience of adults as they will both be asking questions throughout the film, it leaves the audience thinking and asking questions, such as 'who is the woman?' Using familiar items on the stalker board such as train tickets and school reports makes this more personal to our target audience as these

are things that they can relate with, and also involving things such as gym memberships will relate to our secondary audience as they are older. We decided to add in eerie music to address our audience, as they have chosen to go and see a thriller they most probably enjoy thriller films, meaning that they enjoy being scared and having an adrenaline rush. The music helps to build up tension. We decided to have just the music alone and no talking within our opening sequence as this builds up the tension and leaves the audience imaging what the characters may sound like. During the opening credits it allows the audience to take in what is on the stalker board as their are no other distractions, the things on the board could be key clues to what is going to happen on the film later on. After research we found that people that enjoy going to cinema are mainly middle class, we set our film in a middle class house to relate to the audience. The young   

teenagers at a party drinking also relates to the target audience as this is most probably something that they are familiar with. This can also relate to the secondary audience as this may provoke memories of them as teenagers and going to parties. The characters are also dressed well and in a similar fashion to what we expect our target audience to be dressed like, this gives them an instant 'likeable' factor. Twitter is also very current to the audience, the target audience most probably use Twitter, and the secondary audience would still be able to relate to it whether or not they use it as it is all over the media. We involved Twitter within our film as not only will the audience be able to relate with twitter but we also wanted to raise awareness.

We wanted to addresses our audience with the danger of putting things on social networking sites, and the consequences.

As stated our narrative was a key factor when creating our opening sequence. The fact that you can never see one of the main characters faces allows the audience to visualise what she may look like.
Overall I feel that we addressed and attracted our target and secondary audience very well. Using things that they are familiar with helps to make the film more personal to them and puts it into perspective.